Digital marketing ordbog
- 8
- 8P (Marketings Matrix)
- 3
- 360 Graders Optimering
- a
- A/B Splittest
- Above the fold
- Accuranker
- Ad fatigue
- Ad Space
- Add URL
- Adfærdssegmentering
- AdSense
- Advertising network
- Affiliate
- Affiliate manager
- Affiliate Marketing
- Affiliate Merchant
- Affiliate Network
- Affiliate Software
- Affordance
- Afslutningssider
- Ahrefs
- AI (Artificial Intelligence)
- AIDA (Attention Interest Desire Action)
- Aktantmodellen
- Aktivt sprog
- Algoritme
- Alt attribut
- Animeret GIF (Animated GIF)
- Ankertekst
- Annonce
- Annoncebudget (Ad Spend)
- Annoncekonto
- Annoncesæt
- API (Application Programming Interface)
- App
- Apphændelser
- AR (Augmented Reality)
- AR Lenses
- Artikel
- Attribution
- Audience
- Audience Insights (Facebook)
- Audit
- Automation
- Autoresponder
- Autoritet (Google E-A-T)
- Avatar
- Average response time
- b
- B2B
- B2C
- B2G
- Backlinks
- Bandwidth (båndbredde)
- Bandwidth Allocation
- Bannerreklame
- Barter
- Begivenhedssvar (Facebook)
- Benchmarking
- Berettermodellen
- Best Practice
- Billedkomposition
- Billedlinks
- Billedoptimering
- Bing
- Black-hat linkbuilding
- Blockchain
- Blog
- Blogindlæg
- Blue Ocean
- Blød konvertering
- Boost (Facebook)
- Bot
- Bottom Funnel
- Bounce Rate
- Brainstorm
- Brand awareness (Facebook)
- Broken links
- Browser
- Brugerdefinerede konverteringer (Facebook)
- Brugerdefineret målgruppe (Facebook)
- Brugertest
- Brødkrummer
- Buyer Persona
- Buzzword
- c
- CAC (Customer Acquisition Cost)
- Call to action
- Canonical
- Chatbot
- Chrome Extensions
- Churn Rate
- Clickbait
- CLV (Customer Lifetime Value)
- CMS (Content Management System)
- Co-citation
- Community
- Content Marketing
- Contextual Marketing
- Conversion Rate
- Cookie
- Cookie-politik
- Core Audience
- Coverbillede (Facebook)
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- Crawler
- Creative Commons
- Crisis Management
- CRO (Conversion Rate Optimization)
- Cross-media communication
- CSR (Corporate Social Responsibility)
- CSS (Cascading Style Sheets)
- CTA (Call To Action)
- CTR (Click Through Rate)
- Custom Audience
- Customer Value
- d
- DAGMAR-modellen
- Dark Post
- Del (Facebook)
- Demografi
- Dialogmarkedsføring
- Digital Marketingsmix
- Direct Message
- Disallow
- Disavow
- Display annoncering
- Dofollow
- Domæne
- Drupal
- DuckDuckGo
- Duplicate content
- DUS & DVS
- Dynamisk annonceindhold (Facebook)
- Dynamisk retargeting (Facebook)
- Dynamisk sprog
- e
- E-Commerce
- e-mærket
- Earned media
- Ebook
- Ecosia
- ECPM (Effektive Cost Per Mile)
- ECPSU (Effective Cost Per Swipe Up)
- Effektiv frekvens
- Ekspertise (Google E-A-T)
- Eksponeringer
- Ekstern linkbuilding
- Emoji
- Emoticon
- Employee Advocacy
- Engagement Rate
- Etos, patos og logos
- f
- Facebook Analytics
- Facebook Annonceadministrator
- Facebook Begivenhed
- Facebook Blueprint
- Facebook Business Manager
- Facebook gruppe
- Facebook kanvas
- Facebook Messenger
- Facebook Pixel
- Facebook Pixel Helper
- Facebook SDK
- Facebookside
- Fake news
- Featured Snippets
- Filter
- Filtyper
- Flermedialitet
- Follow
- Follower
- Following
- FOMO
- Forum
- Forældreløs side
- Frekvens (Facebook)
- g
- GDPR
- Gemt målgruppe
- Generisk Konkurrence Strategi (porter)
- Geotargeting
- GIF
- GIF89a
- Glokalisering
- Glokaliseringsmodel
- Google Analytics
- Google E-A-T
- Google Page Speed Insight
- Google Trends
- Grey-hat linkbuilding
- Guerilla marketing
- h
- H1, H2, H3
- Hashtag
- Hastighedsoptimering
- Helhedsorienteret SoMe-strategi
- Hierarkier
- HTML Banner
- HTML kode 200
- HTML kode 301
- HTML kode 302
- HTML kode 404
- HTML kode 408
- HTML kode 500
- HTML kode 502
- Hyperlink
- Høj/lavkultur
- Hård konvertering
- i
- Identitetsplanlægningsmodel
- Inbound Link
- Indeksering
- Infinity scroll
- Influencer
- Influencer Marketing
- Infografik
- Inkognito
- Insight Tag (LinkedIn)
- Instagram Bio
- Instagram Checkout
- Instagram Shopping
- Interaktion
- Intern linkbuilding
- Interne links
- Intertekstualitet
- IQL
- j
- JavaScript
- JOMO
- JPEG
- Junk
- k
- Kampagne
- Kampagnebudget (Facebook)
- Kampagnemålsætning (Facebook)
- Karrusel
- Katalog (Facebook)
- Keyword
- Keyword density
- Keyword stuffing
- Kode
- Kommentar (Comment)
- Kommunikationsarena
- Konvertering
- Konverteringsoptimering
- Konverteringssporing
- Kopi målgruppe
- KPI (Key Performance Indicator)
- Krydslink
- l
- Landing Page
- Last click
- Last view (Facebook)
- Layout
- Lead
- Leadannonce (Facebook)
- Leadgenerering
- Lens Studio (Snapchat)
- Lingvistisk SEO
- Link
- Link placering
- Linkkatalog
- Linkprofil
- Live streaming
- Load hastighed
- Longtail
- Lookalike målgruppe
- Lower Funnel
- LSI (Latent Semantic Indexing)
- m
- Machine Learning
- Marketplace
- Matched Audience (LinkedIn)
- Medieplan
- Medieplatform
- Meme
- Mention
- Meta-beskrivelse
- Mid Funnel
- Mikro influencer
- Mobilvenlighed
- Monolog og dialog
- MOZ
- MQL
- Multimodalitet
- Målgruppeundersøgelse
- n
- News Feed
- Newsjacking
- Nofollow
- Noindex
- Notifikation
- NSMC (Social Marketing)
- Nudging
- Nøgleord
- o
- Off-site SEO
- Offline konvertering (Facebook)
- Omvendt nyhedstrekant
- On-page SEO
- Oplevet Risiko
- Opslag (Post)
- Opslagsinteraktion
- Optimizilla
- Organisk
- Organisk Rækkevidde
- Outbound Link
- Owned media
- p
- Pagerank
- Paginering
- Paid Social Media
- Personligt sprog
- PESTEL-analyse
- Pin (Pinterest)
- Pingdom
- PNG
- Point of diminishing returns
- Positionering
- PPC (pay-per-click)
- PPL (pay-per-lead)
- PPS (pay-per-sale)
- PR (Public Relations)
- Pressemeddelelse
- Produktplacering
- Profilbillede
- Punktopstilling
- Push/pull marketing
- q
- QR kode
- Qwalk
- r
- Rangering af interaktionsrate
- Rangering af kvalitet
- Rangering konverteringsrate
- Redundant content
- Relevansscore
- Remarketing
- Repost
- Responsivitet
- Retargeting
- Retoriske virkemidler
- Retweet
- ROAS (Return On Ad Spend)
- Robots.txt
- ROI (Return on Investment)
- RSS (Really Simple Syndication)
- Rækkevidde (Reach)
- s
- Salg fra Katalog (Facebook)
- Salgstragt (Sales funnel)
- Scarcity
- ScreamingFrog
- Search engine submission
- Segmentering
- Selfie
- SERP
- Shitstorm
- Shoporama
- Shoutout
- Sideadministrator
- Sideanalytiker (Facebook)
- Sideannoncør (Facebook)
- Sidebeskrivelse (Facebook)
- Sideinteraktion
- Sideordstyrer (Facebook)
- Sideredaktør (Facebook)
- Sideroller (Facebook)
- Sidestruktur
- Sitemap
- SMART modellen
- SMP modellen
- SMUK modellen
- Snapchat Lens
- Snapchat Pixel Helper
- Social login
- Social Proof
- Social Selling
- Sociale købemotiver
- Socialt medie
- Socialt medielandskab
- SoMe (Sociale Medier)
- Spam
- Sponsering
- SQL (Sales Qualified Leads)
- SSI (Social Selling Index)
- SSL (Secure Sockets Layer)
- Stakeholder
- Standardhændelser
- Story
- Storytelling
- Subdomæne
- Swipe Up
- SWOT analyse
- Synes godt om (Like)
- Søgemaskine
- Søgeoperatorer
- Søgeordsanalyse
- t
- Tag
- Teknisk SEO
- Top Funnel
- Toulmins argumentationsmodel
- Trafik
- Troværdighed (Google E-A-T)
- Tværmedialitet
- Tweet (Twitter)
- Typografi
- u
- Udgående links
- UGC (User Generated Content)
- Unfollow
- URL (Uniform Resource Locator)
- USP (Unique Selling Point)
- v
- Viral
- VLOG (Video-Log)
- w
- Webinar
- Webshop
- Webtekster
- White paper
- White-hat linkbuilding
- Wordpress
- x
- XML
- y
- YouTube
- z
- Zapier
- æ
- ÆØÅ-domæner